Development
Plated Project
Plated Project
A Shark Tank brand with strong recall but broken growth systems. BBB turned scattered marketing into a structured revenue engine.
A Shark Tank brand with strong recall but broken growth systems. BBB turned scattered marketing into a structured revenue engine.
Year
2023–2025
Year
2023–2025
Year
2023–2025
Client
The Plated Project
Client
The Plated Project
Client
The Plated Project
Industry
Lifestyle D2C
Industry
Lifestyle D2C
Industry
Lifestyle D2C
Project Duration
Ongoing
Project Duration
Ongoing
Project Duration
Ongoing
Overview
A well-known brand with high recall but plateaued revenue due to lack of structured marketing systems.
Challenges
Revenue stuck at ~₹10L/month
Unstructured paid marketing
No email revenue despite database
Weak growth engine
Over-dependence on brand recall
Solution
Rebuilt paid media strategy (Meta + Google)
Launched email flows (Klaviyo)
Aligned content with brand positioning
Scaled ad spend efficiently
Built retention-driven revenue stream
Result
3.5× growth
₹35L+/month revenue
Email contributing ~15% revenue
Structured, scalable growth system
Latest Projects
Development
Plated Project
Plated Project
A Shark Tank brand with strong recall but broken growth systems. BBB turned scattered marketing into a structured revenue engine.
A Shark Tank brand with strong recall but broken growth systems. BBB turned scattered marketing into a structured revenue engine.
Year
2023–2025
Year
2023–2025
Year
2023–2025
Client
The Plated Project
Client
The Plated Project
Client
The Plated Project
Industry
Lifestyle D2C
Industry
Lifestyle D2C
Industry
Lifestyle D2C
Project Duration
Ongoing
Project Duration
Ongoing
Project Duration
Ongoing
Overview
A well-known brand with high recall but plateaued revenue due to lack of structured marketing systems.
Challenges
Revenue stuck at ~₹10L/month
Unstructured paid marketing
No email revenue despite database
Weak growth engine
Over-dependence on brand recall
Solution
Rebuilt paid media strategy (Meta + Google)
Launched email flows (Klaviyo)
Aligned content with brand positioning
Scaled ad spend efficiently
Built retention-driven revenue stream
Result
3.5× growth
₹35L+/month revenue
Email contributing ~15% revenue
Structured, scalable growth system
Latest Projects
Development
Plated Project
Plated Project
A Shark Tank brand with strong recall but broken growth systems. BBB turned scattered marketing into a structured revenue engine.
A Shark Tank brand with strong recall but broken growth systems. BBB turned scattered marketing into a structured revenue engine.
Year
2023–2025
Year
2023–2025
Year
2023–2025
Client
The Plated Project
Client
The Plated Project
Client
The Plated Project
Industry
Lifestyle D2C
Industry
Lifestyle D2C
Industry
Lifestyle D2C
Project Duration
Ongoing
Project Duration
Ongoing
Project Duration
Ongoing
Overview
A well-known brand with high recall but plateaued revenue due to lack of structured marketing systems.
Challenges
Revenue stuck at ~₹10L/month
Unstructured paid marketing
No email revenue despite database
Weak growth engine
Over-dependence on brand recall
Solution
Rebuilt paid media strategy (Meta + Google)
Launched email flows (Klaviyo)
Aligned content with brand positioning
Scaled ad spend efficiently
Built retention-driven revenue stream
Result
3.5× growth
₹35L+/month revenue
Email contributing ~15% revenue
Structured, scalable growth system