Branding
CanJuice
CanJuice
CanJuice had the creative capability but lacked the positioning to stand out. BBB helped transform it from just another merchandise vendor into a brand that businesses partner with to express their identity.
CanJuice had the creative capability but lacked the positioning to stand out. BBB helped transform it from just another merchandise vendor into a brand that businesses partner with to express their identity.
Year
2025
Year
2025
Year
2025
Client
CanJuice
Client
CanJuice
Client
CanJuice
Industry
B2B Fashion Merchandising
Industry
B2B Fashion Merchandising
Industry
B2B Fashion Merchandising
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Overview
CanJuice is a B2B apparel and merchandise brand specializing in customized corporate products. They approached BBB to improve brand differentiation, attract high-quality leads, and build a stronger presence in a crowded, price-driven market.
Challenge
The brand was getting lost in a sea of similar vendors.
No clear differentiation in a saturated market
Product-heavy messaging with no emotional or brand value
Struggled to engage B2B decision-makers
Lack of a structured digital and lead generation strategy
Solution
BBB repositioned CanJuice as a brand-led merchandise partner, not just a supplier.
Built a fresh brand identity focused on storytelling and brand culture
Created a compelling B2B sales deck to communicate value beyond products
Launched a lead nurturing and outreach campaign
Connected customization with brand emotion and purpose-driven design
Result
60% increase in inbound B2B leads
Strong pipeline of high-quality client partnerships
Recognized by startups for premium merch and creative packaging
Shift in perception from “vendor” to “brand partner”
Latest Projects
Branding
CanJuice
CanJuice
CanJuice had the creative capability but lacked the positioning to stand out. BBB helped transform it from just another merchandise vendor into a brand that businesses partner with to express their identity.
CanJuice had the creative capability but lacked the positioning to stand out. BBB helped transform it from just another merchandise vendor into a brand that businesses partner with to express their identity.
Year
2025
Year
2025
Year
2025
Client
CanJuice
Client
CanJuice
Client
CanJuice
Industry
B2B Fashion Merchandising
Industry
B2B Fashion Merchandising
Industry
B2B Fashion Merchandising
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Overview
CanJuice is a B2B apparel and merchandise brand specializing in customized corporate products. They approached BBB to improve brand differentiation, attract high-quality leads, and build a stronger presence in a crowded, price-driven market.
Challenge
The brand was getting lost in a sea of similar vendors.
No clear differentiation in a saturated market
Product-heavy messaging with no emotional or brand value
Struggled to engage B2B decision-makers
Lack of a structured digital and lead generation strategy
Solution
BBB repositioned CanJuice as a brand-led merchandise partner, not just a supplier.
Built a fresh brand identity focused on storytelling and brand culture
Created a compelling B2B sales deck to communicate value beyond products
Launched a lead nurturing and outreach campaign
Connected customization with brand emotion and purpose-driven design
Result
60% increase in inbound B2B leads
Strong pipeline of high-quality client partnerships
Recognized by startups for premium merch and creative packaging
Shift in perception from “vendor” to “brand partner”
Latest Projects
Branding
CanJuice
CanJuice
CanJuice had the creative capability but lacked the positioning to stand out. BBB helped transform it from just another merchandise vendor into a brand that businesses partner with to express their identity.
CanJuice had the creative capability but lacked the positioning to stand out. BBB helped transform it from just another merchandise vendor into a brand that businesses partner with to express their identity.
Year
2025
Year
2025
Year
2025
Client
CanJuice
Client
CanJuice
Client
CanJuice
Industry
B2B Fashion Merchandising
Industry
B2B Fashion Merchandising
Industry
B2B Fashion Merchandising
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Overview
CanJuice is a B2B apparel and merchandise brand specializing in customized corporate products. They approached BBB to improve brand differentiation, attract high-quality leads, and build a stronger presence in a crowded, price-driven market.
Challenge
The brand was getting lost in a sea of similar vendors.
No clear differentiation in a saturated market
Product-heavy messaging with no emotional or brand value
Struggled to engage B2B decision-makers
Lack of a structured digital and lead generation strategy
Solution
BBB repositioned CanJuice as a brand-led merchandise partner, not just a supplier.
Built a fresh brand identity focused on storytelling and brand culture
Created a compelling B2B sales deck to communicate value beyond products
Launched a lead nurturing and outreach campaign
Connected customization with brand emotion and purpose-driven design
Result
60% increase in inbound B2B leads
Strong pipeline of high-quality client partnerships
Recognized by startups for premium merch and creative packaging
Shift in perception from “vendor” to “brand partner”