Marketing
TodDot
TodDot
Totdot had the product, the category, and the timing but no growth engine. BBB stepped in to turn a discount-driven brand into a premium, conversion-first D2C machine.
Totdot had the product, the category, and the timing but no growth engine. BBB stepped in to turn a discount-driven brand into a premium, conversion-first D2C machine.
Year
2024
Year
2024
Year
2024
Client
TotDot
Client
TotDot
Client
TotDot
Industry
Kidswear / D2C
Industry
Kidswear / D2C
Industry
Kidswear / D2C
Project Duration
4–6 months
Project Duration
4–6 months
Project Duration
4–6 months
Overview
A new D2C kidswear brand struggling with low AOV, heavy discount dependency, and weak conversions despite running ads.
Challenges
Low AOV (~₹600) limiting scalability
No clear premium positioning
Heavy reliance on discounts for sales
Poor website conversion
Unstructured ad funnel
Solution
Rebuilt website with conversion-first UX
Shifted messaging to parent psychology (not product features)
Designed full-funnel ad system (TOF–MOF–BOF)
Removed discount dependency → value-based selling
Repositioned brand as premium kidswear
Result
₹2.4 Cr+ revenue generated
3.5× consistent ROAS
Higher AOV + better margins
Fully scalable D2C growth system
Latest Projects
Marketing
TodDot
TodDot
Totdot had the product, the category, and the timing but no growth engine. BBB stepped in to turn a discount-driven brand into a premium, conversion-first D2C machine.
Totdot had the product, the category, and the timing but no growth engine. BBB stepped in to turn a discount-driven brand into a premium, conversion-first D2C machine.
Year
2024
Year
2024
Year
2024
Client
TotDot
Client
TotDot
Client
TotDot
Industry
Kidswear / D2C
Industry
Kidswear / D2C
Industry
Kidswear / D2C
Project Duration
4–6 months
Project Duration
4–6 months
Project Duration
4–6 months
Overview
A new D2C kidswear brand struggling with low AOV, heavy discount dependency, and weak conversions despite running ads.
Challenges
Low AOV (~₹600) limiting scalability
No clear premium positioning
Heavy reliance on discounts for sales
Poor website conversion
Unstructured ad funnel
Solution
Rebuilt website with conversion-first UX
Shifted messaging to parent psychology (not product features)
Designed full-funnel ad system (TOF–MOF–BOF)
Removed discount dependency → value-based selling
Repositioned brand as premium kidswear
Result
₹2.4 Cr+ revenue generated
3.5× consistent ROAS
Higher AOV + better margins
Fully scalable D2C growth system
Latest Projects
Marketing
TodDot
TodDot
Totdot had the product, the category, and the timing but no growth engine. BBB stepped in to turn a discount-driven brand into a premium, conversion-first D2C machine.
Totdot had the product, the category, and the timing but no growth engine. BBB stepped in to turn a discount-driven brand into a premium, conversion-first D2C machine.
Year
2024
Year
2024
Year
2024
Client
TotDot
Client
TotDot
Client
TotDot
Industry
Kidswear / D2C
Industry
Kidswear / D2C
Industry
Kidswear / D2C
Project Duration
4–6 months
Project Duration
4–6 months
Project Duration
4–6 months
Overview
A new D2C kidswear brand struggling with low AOV, heavy discount dependency, and weak conversions despite running ads.
Challenges
Low AOV (~₹600) limiting scalability
No clear premium positioning
Heavy reliance on discounts for sales
Poor website conversion
Unstructured ad funnel
Solution
Rebuilt website with conversion-first UX
Shifted messaging to parent psychology (not product features)
Designed full-funnel ad system (TOF–MOF–BOF)
Removed discount dependency → value-based selling
Repositioned brand as premium kidswear
Result
₹2.4 Cr+ revenue generated
3.5× consistent ROAS
Higher AOV + better margins
Fully scalable D2C growth system